Who says beach towns can’t rock? Ocean City, Maryland – better known for boardwalk fries and summer tourists – is launching its first-ever Boardwalk Rock Festival. The two-day music fest hit the sand this weekend with an “epic lineup of rock’s biggest names” (their words) to jumpstart the season.
It’s brought to you by the same folks behind the successful Oceans Calling country music festival, so the city is hoping for a similar boost in hotel bookings and off-season cred.
Tickets aren’t cheap (up to $3,950 for an ultimate VIP package – someone has money to burn), but local businesses are salivating at the thought of thousands of rock fans spending freely on crabcakes and beer.
Ocean City officials have been looking for ways to extend the tourist season, and a mid-May rock bash might do the trick.
Nothing stimulates a local economy like guitar riffs on the beach, apparently. We’ll see if Boardwalk Rock becomes an annual institution or just a one-hit wonder.